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The Best Drugstore Makeup Dupes Of 2024

Have you noticed more and more drugstore brands debuting products that are very similar to best-selling high-end luxury makeup products? Some are so similar that they can be called dupes.

Although not exactly like their high-end counterparts, these drugstore makeup dupes perform very similarly, whether a base makeup product, like foundation or concealer, or a color cosmetic product, like blush or mascara.

Drugstore Makeup Products That Are Dupes for High End/Luxury Makeup

The one thing that consistently sets apart these dupes from luxury makeup products is the price.

The drugstore dupes listed in this post are half the price (or more!) than their equivalent luxury makeup products!

When you can buy an excellent makeup product for under $10, why spend 5x for the brand name?

Granted, luxury makeup products may also come with luxury packaging, but for me, that usually doesn’t warrant the price.

Now, onto the drugstore makeup dupes…

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Tatcha The Silk Canvas Protective Primer vs e.l.f. Poreless Putty Primer

Tatcha The Silk Canvas Protective Primer

Tatcha The Silk Canvas Protective Primer is the true definition of luxury high-end makeup.

This luxe primer is formulated with three different types of silk for a velvety smooth application.

It supports the skin’s barrier function, helps to prevent clogged pores and breakouts, and protects the skin from environmental aggressors.

It sinks into the skin, creating a blurred effect, and the result is the perfect canvas for makeup application.

e.l.f. Poreless Putty Primer open.

If you are looking for an inexpensive alternative to The Silk Canvas, look no further than e.l.f. Poreless Putty Primer.

Poreless Putty is formulated with squalane to moisturize and grip makeup for a smooth complexion. It minimizes imperfections to create a poreless look.

This drugstore primer has a balm texture just like The Silk Canvas and comes quite close in performance to The Silk Canvas.

Due to the popularity of this primer, e.l.f. has introduced multiple variations of this best-selling primer to address different skin concerns.

Additional options in the e.l.f. Poreless Putty family of primers include:

  • Luminous Putty Primer for a more radiant complexion
  • Matte Putty Primer for a shine-free matte complexion.
  • Acne Fighting Putty Primer to fight acne and prevent future breakouts

Related Post: Milk Hydro Grip Primer Dupes

Giorgio Armani Luminous Silk Foundation vs L’Oreal Paris True Match Super Blendable Foundation

Giorgio Armani Luminous Silk Foundation, handheld.

Giorgio Armani Luminous Silk Foundation lands on “best of” beauty lists year after year for a good reason.

Inspired by charmeuse silk, this is a lightweight foundation that provides a beautiful skin-like finish.

Armani’s Micro–fil technology sculpts and brightens the skin, improves texture, and blurs imperfections. The foundation comes in 30 shades to match a variety of skin tones.

L'Oreal True Match Super-Blendable Foundation in the shade C 2.5, handheld.

L’Oreal True Match Super-Blendable Foundation is a best-selling foundation that has medium coverage in a lightweight liquid.

The coverage is buildable, so you can layer it for the look and coverage you desire.

The lightweight formula contains up to 6 pigments for a precise skin tone match.

True Match comes in a large range of 47 skin-like shades so that you can find your perfect shade match.

This foundation dupe is suitable for all skin types, including sensitive skin.

The vegan, hydrating formula now comes in a pump bottle for easy application, which is so much better than the old bottle that had a screw cap.

The foundation provides a natural finish that looks like skin, not a foundation!

To read more about Luminous Silk dupes, check out this post.

Tarte Shape Tape Contour Concealer vs Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

Tarte Shape Tape Contour Concealer

Tarte Shape Tape Contour Concealer (America’s #1 concealer brand, per Tarte’s website) really does live up to the hype.

It provides full coverage for up to 16 hours. It smooths and brightens the skin (especially around the eyes), and its formula is crease-proof and won’t cake on your skin.

Shape Tape is formulated with shea butter for elasticity, mango butter for moisture, and licorice root to brighten the look of dark circles and color correct the skin.

It also helps to blur the appearance of fine lines and wrinkles.

The oversized doe applicator makes application a breeze. It comes in a large selection of 30 shades to match all skin tones.

Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer

Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer comes packaged slightly differently, and the packaging is the only drawback, in my opinion.

The concealer comes with a micro-corrector application sponge (I remove and apply the concealer to my finger first before applying it to my eyes).

The formula contains goji berry plus Haloxyl to increase blood circulation and improve the look of dark circles.

This is a full coverage concealer to erase dark circles, smooth fine lines, and reduce puffiness. This concealer comes in 12 shades.

While many other drugstore concealers are touted to be Shape Tape dupes (such as this one or this one), I think Instant Age Rewind Eraser Dark Circle Treatment Concealer performs better than any of the other dupe contenders.

The packaging may differ slightly from Shape Tape, but the coverage is highly pigmented, creases minimally, and stays put all day.

Related Post: Testing Drugstore Concealers as Alternatives to Tarte Shape Tape

Becca Sunlit Bronzer vs Physicians Formula Murumuru Butter Bronzer

Becca Sunlit Bronzer provides a pretty sunkissed glow for all skin tones with its neutral undertones.

The shade Capri Coast is a warm golden brown that blends into your skin seamlessly for a natural bronze glow.

This bronzer is formulated with Color-True Pigments that provide a creamy, silky application that won’t cake or dry your skin.

Physicians Formula Murumuru Butter Bronzer

Physicians Formula Murumuru Butter Bronzer is one of Physician Formula’s best-selling products and feels more expensive than its affordable price tag.

The bronzer shown above in Light Bronze is formulated with murumuru butter, cupuacu butter, and tucuma butter from the Amazon to combine the best features of both powder and cream bronzers.

It contains essential fatty acids and pro-vitamins to moisturize the skin.

Murumuru Butter Bronzer applies very smoothly, and its soft-focus pigments really blur the skin. The tropical scent is the icing on the cake.

This bronzer is a high-performing dupe similar in shade and shape in the pan to Becca Sunlit Bronzer. Its formula is rich, and its texture is soft and smooth, easily melting into the skin.

While the packaging may be a little less elegant than Becca, the product performance makes up for it!

Related Post: Becca Under Eye Brightening Corrector Dupes

NARS Blush vs Milani Baked Blush

Nars Orgasm Blush

NARS Blush was one of the first high-end makeup products I ever purchased, and it did not disappoint in both performance and product experience.

Their best-selling shade, Orgasm (peachy pink with shimmer), has received so much press over the years and love from customers and beauty editors alike, and it has become one of the brand’s best-selling products.

This cult-favorite blush is formulated with superfine micronized powder pigments to impart a beautiful natural-looking glow.

I’m not a huge fan of peach on my cheeks, but the peachy-pink shade has just the right amount of shimmer for a soft, blendable finish. NARS blush comes in 32 shades.

Milani Baked Blush in Rose D'Oro opened.

Milani Baked Blush in the shade Rose D’Oro has been sunbaked on Italian terracotta tiles for a warm glow and natural look.

This blush has gold fleck veining for a beautiful golden sheen. This blush is highly pigmented, so a little goes a long way.

For such a cheap price, what’s not to love?

Related Post: Nars Orgasm Blush Dupes

Urban Decay Naked3 Palette Eyeshadow Palette vs CoverGirl Roses TruNaked Eyeshadow Palette

Urban Decay Naked eyeshadow palettes are so iconic when it comes to eyeshadow palettes, and they are priced for a luxury experience.

Urban Decay Naked3 Palette Eyeshadow Palette includes 12 rose-hued neutral eye shadows that range from matte to pearl to metallic shades.

You can use the award-winning palette for day-to-night looks with its richly pigmented shades.

Apply the matte shades all over the eyelid for contouring, and the metallics and shimmers add bold and striking dimension to your eyes. This is a gorgeous yet expensive eyeshadow palette.

CoverGirl Roses TruNaked Eyeshadow Palette

CoverGirl Roses TruNaked Eyeshadow Palette doesn’t appear to be hiding the fact that it looks like a dupe since the name itself, TruNaked, is VERY similar to the Naked3 palette name.

This is also a neutral palette with rose hues throughout with matte, shimmer, and smoky shades.

There are only 8 shades in the CoverGirl palette, but quite a few shades are close to the Naked3 palette, from almond to deeper shades.

These eyeshadows are baked and richly pigmented (with a bit of dusty powder kickback).

It’s not quite the Naked3 palette, but these are beautiful neutral eyeshadow shades that are easy to mix and match for such a low price.

Related Post: The Best CoverGirl Drugstore Makeup Products

It Cosmetics Brow Power Micro Universal Defining Eyebrow Pencil vs Maybelline Brow Ultra Slim Defining Eyebrow Pencil

It Cosmetics Brow Power Micro Universal Defining Eyebrow Pencil is the micro-fine oval tip version of It Cosmetic’s best-selling Brow Power Pencil.

The micro-fine oval pencil tip provides the look of real hair with a micro-bladed effect. The pencil creates natural-looking brows, and the formula doesn’t budge.

This pencil comes in only one shade, Universal Taupe, which transforms all hair colors, including gray, depending on how much pressure is applied.

There is a built-in spoolie brush on one end of the pencil to complete your brow look.

Maybelline Brow Ultra Slim Defining Eyebrow Pencil handheld.

Maybelline Brow Ultra Slim Defining Eyebrow Pencil also has a micro-tip to provide hair-like strokes to mimic the look of your natural brows.

This pencil has an ultra 1.5mm precision tip and a break-resistant formula for a smooth application.

Unlike It Cosmetic Brow Power Micro, this pencil comes in 6 shades, from light blonde to black-brown. This pencil also has a spoolie brush on one end to create defined brows to your liking.

I don’t love the one universal shade in the It Cosmetics pencil because depending on how much pressure you apply, your brows may look a slightly different shade from one application to the next.

Both provide a similar look, but for well less than half the price of It Cosmetics, Maybelline provides additional color options and creates a natural brow look.

Too Faced Better Than Sex Mascara vs L’Oreal Voluminous Lash Paradise Mascara

Too Faced Better Than Sex Mascara wand and open tube.

Too Faced Better Than Sex Mascara’s hourglass-shaped brush separates, coats and curls every last lash for volume and definition.

This #1 best-selling prestige mascara in America is formulated with film-forming polymers to keep curls in place, Acacia Senegal Tree Extract for volume, and peptides for conditioning the lash.

Just one coat provides full, voluminous, and longer lashes. Lashes are thicker, lengthened, and lifted for a dramatic effect. This mascara comes in one shade: Carbon Black.

L’Oreal Voluminous Lash Paradise Mascara in the shade Black Brown handheld.

L’Oreal Voluminous Lash Paradise Mascara bears a striking resemblance to Too Faced Better Than Sex Mascara starting with its pale satin pink tube.

This mascara has a wavy brush that has 200+ bristles to create a full fringe effect. Lash Paradise creates volumized lengthened lashes with the formula’s black pigments.

This mascara dupe comes in 4 washable shades plus 2 waterproof shades.

L’Oreal Voluminous Lash Paradise Mascara brush and open tube.

Lash Paradise Mascara is a perennial drugstore favorite. (For more L’Oreal mascaras, see this post on the best L’Oreal mascaras.)

It leaves your lashes very soft, and the formula is buildable, so you can create a natural look with a single coat or a dramatic look with multiple coats.

Whether or not this was designed to be a dupe for Too Faced Better Than Sex Mascara, it comes very close at less than half the price.

For more Too Faced Better Than Sex Mascara dupes, check out this post.

Fenty Gloss Bomb Universal Lip Luminizer vs Revlon Super Lustrous Lip Gloss

Fenty Gloss Bomb Universal Lip Luminizer in the shade Fenty Glow, open with doe-foot applicator.

Fenty Gloss Bomb Universal Lip Luminizer is beloved for its gorgeous shine and non-sticky finish.

The shade Fenty Glow is a shimmering rose nude that provides a beautiful high-shine natural color.

It is formulated with shea butter to condition the lips and has a peach-vanilla scent that is absolutely mouth-watering and addictive.

The large application wand makes applying the gloss easy. It is available in 7 shades.

Revlon Super Lustrous Lip Gloss in the shade Glossy Future.

Do you love Rihanna’s Fenty Gloss Bomb but don’t love the price? Consider Revlon Super Lustrous Lip Gloss in the shade Rosy Future.

Super Lustrous Lip Gloss is also high shine and non-sticky. It contains agave, moringa oil, and capuacu butter for moisture and hydration.

This lip gloss is so shiny and natural-looking and very similar in shade to Fenty Glow.

There are 23 additional shades in the line. For more Fenty Gloss Bomb dupes, check out this post.

Related Post: Drugstore Makeup Starter Kit for Beginners

BECCA Cosmetics Shimmering Skin Perfector Pressed Highlighter in Opal vs Wet N Wild MegaGlo Highlighting Powder in Precious Petals

BECCA’s award-winning highlighters are absolutely gorgeous. BECCA Cosmetics Shimmering Skin Perfector Pressed Highlighter in Opal is a neutral white gold with soft pink pearl for medium to darker skin tones.

BECCA’s highlighters contain Ultrafine Multidimensional Pearls to reflect light from all angles to create that lit from within glow.

This highlighter has a creamy formula and provides a radiant glow without looking overdone.

Wet N Wild MegaGlo Highlighting Powder is formulated with micro-fine pearls, murumuru seed butter, shea butter & argan oil for a buttery luminous glow.

The Shade Precious Petals is close to BECCA’s Pressed Highlighter in Opal. The Wet N Wild highlighter feels like a much more expensive formula than it really is.

The cheap price and smooth and buttery formula of Wet N Wild MegaGlo Highlighter have me going back to purchase more shades.

Laura Mercier Translucent Loose Setting Powder vs e.l.f. High Definition Powder

Laura Mercier Translucent Loose Setting Powder is a best-selling loose powder that creates a flawless finish with its finely milled matte finish.

It helps to extend makeup wear and blurs imperfections, creating a soft-focus effect.

This high-end loose setting powder absorbs excess oil and extends makeup wear for up to 16 hours without any heaviness or extra texture.

The powder comes in three shades: Translucent, Translucent Honey, and Translucent Medium Deep.

e.l.f. Cosmetics High Definition Powder

E.l.f. High Definition Powder is an affordable alternative that also creates a soft-focus effect for your complexion, thanks to its finely milled formula. This loose powder feels super light on the skin.

HD Powder doesn’t cake or create texture on the skin either, but it smooths your skin and helps to hide fine lines and other imperfections.

It comes in three shades: Sheer, Soft Luminance, and Corrective Yellow.

Related Post: The Best e.l.f. Cosmetics Makeup Products

NARS Radiant Creamy Concealer vs NYX HD Photogenic Concealer

NARS Radiant Creamy Concealer handheld.

NARS Radiant Creamy Concealer is an award-winning all-purpose concealer that is one of the best-selling prestige concealers.

Fans love it for its lovely creamy hydrating texture that reduces the look of fine lines, discoloration, and other imperfections.

It brightens under-eye darkness and corrects with a luminous finish and buildable coverage, and comes with a thin application wand which makes application around the eyes a breeze.

NYX HD Photogenic Concealer handheld.

NYX HD Photogenic Concealer also covers imperfections and discolorations while hiding redness and dark circles.

Like NARS, NYX HD Photogenic Concealer comes with a thin, precise application wand.

Unlike NARS, NYX HD Photogenic Concealer offers color-correcting shades of Yellow, Lavender, and Green.

The vegan formula is slightly thicker than the lightweight NARS concealer but has incredibly pigmented coverage and satiny finish similar to NARS but for a much lower price!

While NARS Radiant Creamy Concealer comes in 30 shades, NYX concealer is available in 23 shades.

For more NARS concealer dupes, check out my NARS Concealer Dupes post.

Charlotte Tilbury Flawless Filter vs e.l.f. Halo Glow Liquid Filter

Charlotte Tilbury Hollywood Flawless Filter in the shade Fair, handheld.

Charlotte Tilbury Hollywood Flawless Filter is an award-winning makeup product that blurs imperfections, evens skin tone, and leaves your complexion looking radiant.

Flawless Filter has light-diffusing properties thanks to mica, a mineral that reflects light and creates a soft-focus effect while blurring imperfections and giving your skin an airbrushed look.

Airbrush polymers create a poreless look, while finely milled powders smooth the look of fine lines and pores.

The formula also contains hyaluronic acid to hydrate and plump your skin. Squalane provides lightweight moisture.

You can use Flawless Filter as a primer, foundation, or concealer, and its buildable formula creates a light to medium coverage look, depending on your preference.

Wear it alone, under, over, or mixed with your foundation.

E.l.f. Halo Glow Liquid Filter in the shade 2 Fair/Light, handheld.

E.l.f. Halo Glow Liquid Filter is a multi-purpose glower booster and skincare-makeup-hybrid that has a sheer tint that minimizes imperfections for a soft-focus finish.

This Charlotte Tilbury Flawless Filter dupe contains hydrating hyaluronic acid and squalane to moisturize your skin, just like Flawless Filter. Finely milled powders provide that sough-after soft-focus look.

Even the bottle shape and applicator look like Charlotte Tilbury.

Like Charlotte Tilbury, you can wear it alone for a light, glowy filter, under or on top of your foundation for a gorgeous glow. You can also mix it with foundation or use it as a highlighter.

IT Cosmetics CC+ Cream with SPF 50+ vs e.l.f. Camo CC Cream

IT Cosmetics CC+ Cream with SPF 50+, handheld.

IT Cosmetics CC+ Cream with SPF 50+ is a best-selling color-correcting cream that provides multiple benefits for your skin.

This CC cream has skincare, makeup, and sunscreen benefits. It’s a multi-tasker that performs like a:

  • Full-coverage foundation, concealer, and moisturizer
  • Anti-aging serum
  • SPF 50+ sun protection (mineral or chemical filters depending on the shade)

The skin-loving active ingredients in this cream include snail secretion filtrate, also known as snail mucin or snail slime. This K-Beauty and Korean skincare favorite heals, soothes, and hydrates your skin.

Nourishing oils, including grape seed oil, pomegranate seed oil, and avocado oil, are rich in antioxidants and moisturizing fatty acids.

Niacinamide is an anti-aging superstar that offers multiple benefits for your skin, as it stimulates collagen synthesis, helps to fade hyperpigmentation and dark spots, strengthens the skin barrier, and balances sebum (oil) production.

Green tea extract is a potent antioxidant rich in polyphenols that protect your skin from free radical damage from UV exposure. Multiple peptides firm your skin, while hyaluronic acid helps to hydrate and lock in moisture.

This lightweight CC cream foundation helps to reduce the look of acne scars, wrinkles, redness, dark circles, and even enlarged pores, as it acts like a skin-smoothing primer.

E.l.f. Camo CC Cream flatlay.

E.l.f. Camo CC Cream is the perfect IT Cosmetics dupe since it contains similar ingredients and provides similar benefits.

The CC cream provides a natural-looking finish and improves the look of uneven skin tone and other discolorations.

Like IT Cosmetics CC+ Cream, Camo CC Cream contains niacinamide, hyaluronic acid, peptides, and collagen to create a bright, even, plump, and bouncy complexion.

Where it differs from IT Cosmetics is the sunscreen protection. Camo CC Cream is formulated with SPF 30 in the form of both mineral and chemical sunscreen protection: 7.5% octinoxate, 4.45% titanium dioxide, and 13.72% zinc oxide.

The CC cream comes in 20 shades (8 more than IT Cosmetics) and provides medium-to-full buildable coverage in a lightweight and hydrating formula.

This IT Cosmetics dupe even has the same type of pump bottle as IT Cosmetics.

Clinique Almost Lipstick in Black Honey vs e.l.f. Sheer Slick Lipstick in Black Cherry

Clinique Almost Lipstick in Black Honey, flatlay of open lipstick tube.

Clinique Almost Lipstick in Black Honey is a hybrid lip gloss – lipstick that has a deep berry transparent color with purple undertones.

It has a sheer soft-shine finish but with a better color payoff than a lip gloss.

Black Honey looks great on any skin tone and is very moisturizing, thanks to ingredients in the formula like castor oil and antioxidant vitamin E.

You can wear Black Honey alone or over your favorite lipstick to give it a richer finish.

You don’t even need a mirror to apply Clinique Black Honey lipstick, so no need to worry about getting it just right. This makes it perfect for travel and those on the go.

e.l.f. Sheer Slick Lipstick in Black Cherry, open lipstick tube with lid.

Best-selling e.l.f. Sheer Slick Lipstick in Black Cherry was sold out for a while due to its popularity, but now it’s back!

The sheer lip color is just like Clinique Black Honey. You can even build it a little to give you more coverage than Clinique if you prefer.

Even though it’s called lipstick, it’s somewhere in between a lip balm and lipstick due to the sheer color that isn’t as pigmented as a lipstick.

This black honey dupe is formulated with moisturizing meadowfoam seed oil plus antioxidant vitamin E to help keep your lips moist and soft.

The lightweight formula feels silky on the lips and isn’t sticky or tacky.

Tatcha The Liquid Silk Canvas vs e.l.f. Liquid Poreless Putty Primer

Tatcha The Liquid Silk Canvas Primer, handheld.

Tatcha The Liquid Silk Canvas Featherweight Protective Primer is a lightweight liquid primer formulated with skin-protective ingredients to create the perfect canvas for makeup application.

This liquid version of Tatcha’s best-selling The Silk Canvas Putty Primer contains silk extracts to hydrate and blur your skin and reduce the look of fine lines, pores, and other imperfections.

Tatcha’s trademarked Hadasei-3 complex blends double-fermented Uji green tea, Akita rice, and Mozuku algae for an antioxidant-rich boost of hydration and improved skin radiance.

Silk powder reduces shine and leaves a soft focus finish, while botanicals minimize clogged pores by adding a protective layer between your skin and your makeup. Pink and gold pearls reduce the look of uneven skin tone and provide a brightening effect.

The Liquid Silk Canvas Primer is formulated for all skin types and is the perfect product to help your makeup adhere to your skin better and last longer throughout the day.

E.l.f. Liquid Poreless Putty Primer, handheld.

E.l.f. Liquid Poreless Putty Primer is a silky liquid and lightweight face primer that is the liquid form of e.l.f.’s wildly popular solid putty primers.

This liquid primer grips makeup and makes it last while reducing the appearance of pores for a smooth, poreless finish.

This primer contains squalane, a lightweight oily substance that has a similar composition to the natural oils found in our skin. Squalane has the ability to deeply hydrate and condition the skin and is non-comedogenic, so it won’t clog your pores.

Ideal for normal, dry, combination, and oily skin types, e.l.f Liquid Poreless Putty Primer is the perfect dupe for Tatcha The Liquid Silk Canvas, just like e.l.f. Putty Primer is the perfect dupe for Tatcha The Silk Canvas!

Estee Lauder Double Wear Stay-in-Place Foundation vs Wet N Wild Photofocus Matte Foundation

Estee Lauder Double Wear Stay-in-Place Foundation, handheld.

Estee Lauder Double Wear Stay-in-Place Foundation is a best-selling full coverage foundation that provides a gorgeous matte finish with its no-transfer formula.

With this full-coverage foundation, you can say goodbye to shine, patchiness, and a cakey finish. Plus, it’s oil-free, making it a great choice for combination to oily skin types.

Double Wear smooths the look of uneven skin tone and doesn’t settle into fine lines or pores.

For a full coverage finish, this is one of the best foundations on the market. It really stays put, so you won’t need to reapply or touch up during the day, even in high heat and humidity.

It can be a little tricky to apply, though, so be sure to apply it with a damp beauty blender or makeup sponge to ensure that all of the foundation is applied evenly and you get a seamless look.

Wet N Wild Photofocus Matte Foundation in the shade Nude Ivory, handheld.

Wet N Wild Photofocus Matte Foundation is a skin-perfecting foundation that provides buildable full coverage like Estee Lauder Double Wear.

And like Double Wear, this more affordable foundation leaves a matte finish and lasts all day.

This Estee Lauder dupe is formulated with a light-adjusting complex to prevent white cast in photos to create a camera-ready complexion.

It was tested under seven different light conditions with and without flash to ensure you won’t need to use a filter!

This matte foundation also protects against heat and humidity while blurring pores and other imperfections.

Dior Rosy Glow Blush vs Persona Super Blush

Dior Backstage Rosy Glow Blush in the shade Pink, open compact, flatlay.

Dior Rosy Glow Blush in the shade 001 Pink may seem bright in the compact but delivers a gorgeous light pink shade to your cheeks.

Rosy Glow Blush Dior’s Color Reviver technology reacts to the moisture levels of your skin for a custom rosy-colored effect on your cheeks.

The pink shade has a cool undertone that can be layered for more intensity or blended for a subtler look. I always like to give the first application a few seconds to develop before going in with a second layer since the color deepens upon application.

The blush has a soft, satiny finish that looks natural and not overly done and creates a beautiful unique pink shade based on your complexion.

Persona Super Blush in the shade Bubble, open compact, flatlay.

Persona Super Blush in the shade Bubble is a powder blush that has a bubble gum pink shade and is a close dupe for Dior Rosy Glow Blush in the shade Pink.

The cool pink shade is buildable and long-lasting and creates a soft pink flush that looks pretty on all skin tones.

The formula helps reduce the look of pores and blurs fine lines while providing a matte finish that isn’t flat but luminous.

This lightweight powder blush is suitable for textured skin and is buildable. A little goes a long way, so even though the compact is small, the blush lasts for a while!

Charlotte Tilbury Pillow Talk Lipstick vs e.l.f O Face Satin Lipstick

Charlotte Tilbury Pillow Talk Lipstick, handheld.

Charlotte Tilbury Pillow Talk Lipstick is a best-selling nude-mauve-brown shade of lipstick formulated with 3D glow pigments to make your lips look wider and fuller.

The matte lipstick is a very natural-looking neutral shade that looks gorgeous on most skin tones.

The lipstick contains orchid extract to protect your lips and lock in hydration.

Other ingredients include safflower seed oil, rich in the fatty acid linoleic acid, and pure vitamin E, which is a potent antioxidant that protects lips from environmental aggressors.

The texture is creamy and comfortable, it doesn’t settle into lip lines, and it fades evenly with no patchiness or dryness.

The lipstick comes in a square-angled tip which is designed to mimic the shape of a professional lip brush for a precise and easy application.

e.l.f O Face Satin Lipstick in the shade Dirty Talk, open tube with lid.

E.l.f O Face Satin Lipstick in the beige-pink shade of Dirty Talk is a richly pigmented satin lipstick that has a comfortable long-lasting formula.

The lipstick is formulated with 5% squalane for moisture and conditioning benefits, as well as jojoba esters to nourish and soften your lips.

It has a smooth glide-on formula that won’t dry out your lips or feel heavy on them. The creamy texture makes it easy to apply, and it won’t feather or bleed throughout the day.

The shade is a pretty pink mauve that looks natural, flattering, and subtle, the perfect Charlotte Tilbury Pillow Talk dupe.

This e.l.f. lipstick comes in an ergonomic tube with a slanted tip that is designed to give you an even and precise application every time.

The tube has a soft-touch texture with a magnetic closure which makes it feel luxurious and much more high-end than it is.

Charlotte Tilbury Pillow Talk Lip Liner vs Milani Understatement Lipliner Pencil in Desert Rose

Charlotte Tilbury Pillow Talk Lip Liner, open.

Charlotte Tilbury Pillow Talk Lip Liner is a gorgeous nude-pink lip liner that is the same shade as the best-selling Charlotte Tilbury Pillow Talk lipstick.

Suitable for all skin tones, Pillow Talk Lip Liner creates fuller-looking lips with a silky smooth texture that is easy to apply. It glides onto your lips effortlessly matching the pink undertones of your lips.

Charlotte Tilbury Lip Cheat Lip Liner in the shade Pillow Talk is formulated with moisture-binding hyaluronic acid, smoothing beeswax, and micronized powders to provide virant color and improve smoothness and blendability.

Jojoba seed oil hydrates and lock in moisture to ensure lips stay soft and supple. Vitamin E helps protect against free radical damage.

The long-lasting formula of this lip pencil lasts through eating and drinking, so you don’t have to worry about re-applying every hour.

Formulated to resize and reshape your lips, this waterproof lip pencil is long-wearing, so your lipstick will stay in place for up to 6 hours.

Whether you pair it with a Charlotte Tilbury lipstick like Pillow Talk or choose a different lip color, whether it be a creamy or matte lipstick or lip gloss, this lip liner is formulated to give you the perfect pout.

Milani Understatement Lipliner Pencil in the shade Desert Rose, open.

Milani Understatement Lipliner Pencil in the shade Desert Rose has a super creamy formula that helps you define, reshape, or resize your lips with its striking rose-nude shade, just like Charlotte Tilbury.

The lip pencil is enriched with skin-loving oils like argan oil and avocado oil, which absorb into your lips and moisturize at different layers of your skin with moisturizing fatty acids.

Shea butter softens and smoothes your lips, while jojoba seed oil (like Charlotte Tilbury) provides lightweight moisture. Antioxidant vitamin E protects your lips.

The retractable lip liner won’t bleed and creates a super smooth and precise line.

Plus, this Charlotte Tilbury lip liner dupe is mess-free since don’t have to sharpen it. Just twist the pencil to reveal more of the creamy lip liner.

Glossier Boy Brow vs e.l.f. Wow Brow Gel

Glossier Boy Brow wand

Glossier Boy Brow is a best-selling grooming pomade formulated to shape, fill, and texturize your brows.

The formula is made with nourishing ingredients such as beeswax and carnauba wax, which are natural waxes that hold your brow hairs in place without any stiffness.

The creamy wax formula thickens, shapes, and grooms your eyebrows while leaving them brushable without any unwanted stiffness or flakiness.

Soluble collagen helps plump and strengthen brow hairs, while sodium hyaluronate (the salt form of hyaluronic acid) hydrates and adds volume to your brows.

Boy Brow comes with a tiny wand that helps you apply the product quickly, evenly, and smoothly.

E.l.f. Wow Brow Gel wand and flatlay of open tube.

E.l.f. Wow Brow Gel is a tinted brow gel that is easily buildable for fuller-looking brows and comes with a similar tiny wand to deposit just the right amount of pomade onto your eyebrows without leaving behind a trail streakiness.

This wax-gel hybrid is enriched with kaolin clay and hair-like fibers that adhere to your brow hair to give your brows definition and thickness.

You can use Wow Brow Gel on its own or use it as a topcoat over brow powder or brow pencil. It’s perfect filling in for sparse spots to create a more dramatic brow look that wows.

As a bonus, the wand brush is longer than Glossier’s wand, so you’ll deposit more product in one swipe, you you’ll be done filling in your brows in no time!

Related Post: Glossier Boy Brow Dupes

Charlotte Tilbury Airbrush Flawless Finish Setting Powder vs Flower Beauty Light Illusion Perfecting Powder

Charlotte Tilbury Airbrush Flawless Finish Setting Powder in the shade Fair, open compact.

Charlotte Tilbury Airbrush Flawless Finish Setting Powder is a lightweight finishing powder with a smoothing effect for a flawless airbrushed finish.

The ultra-fine milled powder blurs the look of fine lines and other imperfections. This setting powder provides a soft-focus effect for your complexion that will brighten your skin tone.

The secret of this face powder is thanks to ingredients like rose wax, moisturizing sweet almond oil, and light-reflecting pearls.

The setting powder is perfect for dry skin since it won’t settle into fine lines or look cakey on your skin. Yet it is also ideal for combination or oily skin types since it helps control shine.

Flower Beauty Light Illusion Perfecting Powder in the shade Beige, flatlay.

Flower Beauty Light Illusion Perfecting Powder provides medium coverage with its blurring pigments for a soft-focus effect.

This Charlotte Tilbury powder dupe helps blur the look of pores and fine lines for a gorgeous finish that looks luminous, just like Charlotte Tilbury.

The coverage is buildable, so you can apply a sheer layer for a natural look or build it up to get more coverage.

The powder, which includes a mirror and sponge, is very lightweight and has a soft, silky feel.

Final Thoughts on The Best of Drugstore Makeup Dupes

There you have it! A selection of some of the best makeup dupes out there.

Why pay top dollar for high-end makeup when you can purchase a very similar product for much less?

There are so many wonderful drugstore makeup products that are just as good and, dollar for dollar, often better than the luxury brands.

What do you think are the best drugstore dupes for your luxury makeup favorites?

Thanks for reading!

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Monday 9th of October 2023

really loved this post, thank you!


Saturday 26th of March 2022

Great post!

Any "Idiot's guide" advice on how to combine these? In my late 40's with dry skin, looking to blur lines and redness -- just not sure which goes in addition/instead & before/after

PS: surprised Olay didn't make the cut


Sunday 3rd of April 2022

Although makeup application is subjective, after finishing your skincare routine, you can apply your primer, foundation, concealer, bronzer, blush, highlighter, eyeshadow, eyeliner, mascara, eyebrows, lipstick/lip gloss, and setting powder/spray in that order. I suggest some Olay products in my drugstore skincare dupes post. Thanks for reaching out!

C Bracher

Monday 7th of June 2021

Do have any dups on hair car products?


Wednesday 9th of June 2021

I wrote a post on dupes for Olaplex haircare products that you can find here. Thanks for reaching out!