22 Best Drugstore Makeup Dupes Of 2025

Have you noticed more and more drugstore brands debuting products that are very similar to best-selling high-end luxury makeup products? Some are so similar that they can be called dupes.

Although not exactly like their high-end counterparts, these drugstore makeup dupes perform very similarly, whether a base makeup product, like foundation or concealer, or a color cosmetic product, like blush or mascara.

The one thing that consistently sets apart these dupes from luxury makeup products is the price.

The drugstore dupes listed in this post are half the price (or more!) than their equivalent luxury makeup products!

When you can buy an excellent makeup product for under $10, why spend 5x for the brand name?

Granted, luxury makeup products may also come with luxury packaging, but for me, that usually doesn’t warrant the price.

Now, onto the drugstore makeup dupes…

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High End Makeup	Drugstore Makeup Dupe
1. Tatcha The Silk Canvas Protective Primer	e.l.f. Poreless Putty Primer
2. Giorgio Armani Luminous Silk Foundation	L’Oreal True Match Super-Blendable Foundation
3. Tarte Shape Tape Contour Concealer	Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer
4. Charlotte Tilbury Airbrush Matte Bronzer	NYX Matte Bronzer
5. NARS Blush	Milani Baked Blush
6. Urban Decay Naked3 Palette Eyeshadow Palette	CoverGirl Roses TruNaked Eyeshadow Palette
7. It Cosmetics Brow Power Micro Universal Defining Eyebrow Pencil	Maybelline Brow Ultra Slim Defining Eyebrow Pencil
8. Too Faced Better Than Sex Mascara	L’Oreal Voluminous Lash Paradise Mascara
9. Fenty Gloss Bomb Universal Lip Luminizer	Revlon Super Lustrous Lip Gloss
10. Smashbox X BECCA Cosmetics Shimmering Skin Perfector Pressed Highlighter	Wet N Wild MegaGlo Highlighting Powder
11. Laura Mercier Translucent Loose Setting Powder	E.l.f. High Definition Powder
12. NARS Radiant Creamy Concealer	NYX HD Photogenic Concealer
13. Charlotte Tilbury Hollywood Flawless Filter	E.l.f. Halo Glow Liquid Filter
14. IT Cosmetics CC+ Cream with SPF 50+	E.l.f. Camo CC Cream
15. Clinique Almost Lipstick in Black Honey	e.l.f. Sheer Slick Lipstick
16. Tatcha The Liquid Silk Canvas Featherweight Protective Primer	E.l.f. Liquid Poreless Putty Primer
17. Estee Lauder Double Wear Stay-in-Place Foundation	Wet N Wild Photofocus Matte Foundation
18. Dior Rosy Glow Blush	Persona Super Blush
19. Charlotte Tilbury Pillow Talk Lipstick	E.l.f O Face Satin Lipstick
20. Charlotte Tilbury Pillow Talk Lip Liner	Milani Understatement Lipliner Pencil
21. Glossier Boy Brow	E.l.f. Wow Brow Gel
22. Charlotte Tilbury Airbrush Flawless Finish Setting Powder	Flower Beauty Light Illusion Perfecting Powder

This luxe primer is formulated with three different types of silk for a velvety smooth application.

It supports the skin’s barrier function, helps to prevent clogged pores and breakouts, and protects the skin from environmental aggressors.

It sinks into the skin, creating a blurred effect, and the result is the perfect canvas for makeup application.

Poreless Putty is formulated with squalane to moisturize and grip makeup for a smooth complexion. It minimizes imperfections to create a poreless look.

This drugstore primer has a balm texture just like The Silk Canvas and comes quite close in performance to The Silk Canvas.

Due to the popularity of this primer, e.l.f. has introduced multiple variations of this best-selling primer to address different skin concerns.

Additional options in the e.l.f. Poreless Putty family of primers include:

• Luminous Putty Primer for a more radiant complexion
• Matte Putty Primer for a shine-free matte complexion.
• Acne Fighting Putty Primer to fight acne and prevent future breakouts

Related Post: Milk Hydro Grip Primer Dupes

Inspired by charmeuse silk, this is a lightweight foundation that provides a beautiful skin-like finish.

Armani’s Micro–fil technology sculpts and brightens the skin, improves texture, and blurs imperfections. The foundation comes in 30 shades to match a variety of skin tones.

The coverage is buildable, so you can layer it for the look and coverage you desire.

The lightweight formula contains up to 6 pigments for a precise skin tone match.

True Match comes in a large range of 47 skin-like shades so that you can find your perfect shade match.

This foundation dupe is suitable for all skin types, including sensitive skin.

The vegan, hydrating formula now comes in a pump bottle for easy application, which is so much better than the old bottle that had a screw cap.

The foundation provides a natural finish that looks like skin, not a foundation!

To read more about Luminous Silk dupes, check out this post.

It provides full coverage for up to 16 hours. It smooths and brightens the skin (especially around the eyes), and its formula is crease-proof and won’t cake on your skin.

Shape Tape is formulated with shea butter for elasticity, mango butter for moisture, and licorice root to brighten the look of dark circles and color correct the skin.

It also helps to blur the appearance of fine lines and wrinkles.

The oversized doe applicator makes application a breeze. It comes in a large selection of 30 shades to match all skin tones.

The concealer comes with a micro-corrector application sponge (I remove and apply the concealer to my finger first before applying it to my eyes).

The formula contains goji berry plus Haloxyl to increase blood circulation and improve the look of dark circles.

This is a full coverage concealer to erase dark circles, smooth fine lines, and reduce puffiness. This concealer comes in 12 shades.

While many other drugstore concealers are touted to be Shape Tape dupes (such as this one or this one), I think Instant Age Rewind Eraser Dark Circle Treatment Concealer performs better than any of the other dupe contenders.

The packaging may differ slightly from Shape Tape, but the coverage is highly pigmented, creases minimally, and stays put all day.

Related Post: Testing Drugstore Concealers as Alternatives to Tarte Shape Tape

4. Charlotte Tilbury Airbrush Bronzer vs NYX Matte Bronzer

• This vegan-friendly bronzer contains hyaluronic acid, a natural humectant that hydrates your skin.
• Silica provides a soft-focus effect and helps blur imperfections.
• Micro-fine perfecting powders create an invisible filter that adds color depth and coverage to your skin.
• Microspheres create a silky texture.

This Charlotte Tilbury bronzer comes in four shades: Fair, Medium, Tan, and Deep. It can be used on both your face and body, is refillable, and is cruelty-free.

The bronzer has a silky smooth powder finish, so you can easily blend this bronzer into your skin for a beautiful bronzed look.

NYX Matte Bronzer comes in 5 russet shades, so you can choose one that matches your skin tone and desired glow.

Related Post: Becca Under Eye Brightening Corrector Dupes

Their best-selling shade, Orgasm (peachy pink with shimmer), has received so much press over the years and love from customers and beauty editors alike, and it has become one of the brand’s best-selling products.

This cult-favorite blush is formulated with superfine micronized powder pigments to impart a beautiful natural-looking glow.

I’m not a huge fan of peach on my cheeks, but the peachy-pink shade has just the right amount of shimmer for a soft, blendable finish. NARS blush comes in 32 shades.

This blush has gold fleck veining for a beautiful golden sheen. This blush is highly pigmented, so a little goes a long way.

For such a cheap price, what’s not to love?

Related Post: Nars Orgasm Blush Dupes

You can use the award-winning palette for day-to-night looks with its richly pigmented shades.

Apply the matte shades all over the eyelid for contouring, and the metallics and shimmers add bold and striking dimension to your eyes. This is a gorgeous yet expensive eyeshadow palette.

This is also a neutral palette with rose hues throughout with matte, shimmer, and smoky shades.

There are only 8 shades in the CoverGirl palette, but quite a few shades are close to the Naked3 palette, from almond to deeper shades.

These eyeshadows are baked and richly pigmented (with a bit of dusty powder kickback).

It’s not quite the Naked3 palette, but these are beautiful neutral eyeshadow shades that are easy to mix and match for such a low price.

Related Post: The Best CoverGirl Drugstore Makeup Products

The micro-fine oval pencil tip provides the look of real hair with a micro-bladed effect. The pencil creates natural-looking brows, and the formula doesn’t budge.

This pencil comes in four universal shades, which transforms all hair colors, including gray, depending on how much pressure is applied.

There is a built-in spoolie brush on one end of the pencil to complete your brow look.

This pencil has an ultra 1.5mm precision tip and a break-resistant formula for a smooth application.

Unlike It Cosmetic Brow Power Micro, this pencil comes in 10 shades, from Light Blonde to Black. This pencil also has a spoolie brush on one end to create defined brows to your liking.

I don’t love universal shades in the It Cosmetics pencil because depending on how much pressure you apply, your brows may look a slightly different shade from one application to the next.

Both provide a similar look, but for well less than half the price of It Cosmetics, Maybelline provides additional color options and creates a natural brow look.

This #1 best-selling prestige mascara in America is formulated with film-forming polymers to keep curls in place, Acacia Senegal Tree Extract for volume, and peptides for conditioning the lash.

Just one coat provides full, voluminous, and longer lashes. Lashes are thicker, lengthened, and lifted for a dramatic effect. This mascara comes in Black and Chocolate shades.

This mascara has a wavy brush that has 200+ bristles to create a full fringe effect. Lash Paradise creates volumized lengthened lashes with the formula’s black pigments.

This mascara dupe comes in 4 washable shades plus 2 waterproof shades.

Lash Paradise Mascara is a perennial drugstore favorite. (For more L’Oreal mascaras, see this post on the best L’Oreal mascaras.)

It leaves your lashes very soft, and the formula is buildable, so you can create a natural look with a single coat or a dramatic look with multiple coats.

Whether or not this was designed to be a dupe for Too Faced Better Than Sex Mascara, it comes very close at less than half the price.

For more Too Faced Better Than Sex Mascara dupes, check out this post.

The shade Fenty Glow is a shimmering rose nude that provides a beautiful high-shine natural color.

It is formulated with shea butter to condition the lips and has a peach-vanilla scent that is absolutely mouth-watering and addictive.

The large application wand makes applying the gloss easy. It is available in 7 shades.

Super Lustrous Lip Gloss is also high shine and non-sticky. It contains agave, moringa oil, and capuacu butter for moisture and hydration.

This lip gloss is so shiny and natural-looking and very similar in shade to Fenty Glow.

There are 23 additional shades in the line. For more Fenty Gloss Bomb dupes, check out this post.

Related Post: Drugstore Makeup Starter Kit for Beginners

10. Smashbox X BECCA Shimmering Skin Perfector Pressed Highlighter vs Wet N Wild MegaGlo Highlighting Powder

BECCA’s award-winning highlighters are absolutely gorgeous. Smashbox X BECCA Cosmetics Shimmering Skin Perfector Pressed Highlighter in the shade Opal is a neutral white gold with soft pink pearl for medium to darker skin tones.

BECCA’s highlighters contain Ultrafine Multidimensional Pearls to reflect light from all angles to create that lit from within glow.

This highlighter has a creamy formula and provides a radiant glow without looking overdone.

Wet N Wild MegaGlo Highlighting Powder in the shade Precious Petals is formulated with micro-fine pearls, murumuru seed butter, shea butter & argan oil for a buttery luminous glow.

The shade Precious Petals is close to Smashbox X BECCA’s Pressed Highlighter in Opal. The Wet N Wild highlighter feels like a much more expensive formula than it really is.

The cheap price and smooth and buttery formula of Wet N Wild MegaGlo Highlighter have me going back to purchase more shades.

It helps to extend makeup wear and blurs imperfections, creating a soft-focus effect.

This high-end loose-setting powder absorbs excess oil and extends makeup wear for up to 16 hours without any heaviness or extra texture.

The powder comes in three shades: Translucent, Translucent Honey, and Translucent Medium Deep.

HD Powder doesn’t cake or create texture on the skin either, but it smooths your skin and helps to hide fine lines and other imperfections.

It comes in three shades: Sheer, Soft Luminance, and Corrective Yellow.

Related Post: The Best e.l.f. Cosmetics Makeup Products

Fans love it for its lovely creamy, hydrating texture that reduces the look of fine lines, discoloration, and other imperfections.

It brightens under-eye darkness and corrects with a luminous finish and buildable coverage, and comes with a thin application wand which makes application around the eyes a breeze.

Like NARS, NYX HD Photogenic Concealer comes with a thin, precise application wand. Unlike NARS, NYX HD Photogenic Concealer offers color-correcting shades of Yellow, Lavender, and Green.

The vegan formula is slightly thicker than the lightweight NARS concealer but has incredibly pigmented coverage and satiny finish similar to NARS but for a much lower price!

While NARS Radiant Creamy Concealer comes in 30 shades, NYX concealer is available in 23 shades.

For more NARS concealer dupes, check out my NARS Concealer Dupes post.

Flawless Filter has light-diffusing properties thanks to mica, a mineral that reflects light and creates a soft-focus effect while blurring imperfections and giving your skin an airbrushed look.

• Airbrush polymers create a poreless look, while finely milled powders smooth the look of fine lines and pores.
• The formula also contains hyaluronic acid to hydrate and plump your skin.
• Squalane provides lightweight moisture.

You can use Flawless Filter as a primer, foundation, or concealer, and its buildable formula creates a light to medium coverage look, depending on your preference.

Wear it alone, under, over, or mixed with your foundation.

This Charlotte Tilbury Flawless Filter dupe contains hydrating hyaluronic acid and squalane to moisturize your skin, just like Flawless Filter. Finely milled powders provide that sough-after soft-focus look.

Even the bottle shape and applicator look like Charlotte Tilbury.

Like Charlotte Tilbury, you can wear it alone for a light, glowy filter, under or on top of your foundation for a gorgeous glow. You can also mix it with foundation or use it as a highlighter.

This CC cream has skincare, makeup, and sunscreen benefits. It’s a multi-tasker that performs like a:

• Full-coverage foundation, concealer, and moisturizer
• Anti-aging serum
• SPF 50+ sun protection (mineral or chemical filters depending on the shade)

The skin-loving active ingredients in this cream include snail secretion filtrate, also known as snail mucin or snail slime. This K-Beauty and Korean skincare favorite heals, soothes, and hydrates your skin.

Nourishing oils, including grape seed oil, pomegranate seed oil, and avocado oil, are rich in antioxidants and moisturizing fatty acids.

Niacinamide is an anti-aging superstar that offers multiple benefits for your skin, as it stimulates collagen synthesis, helps to fade hyperpigmentation and dark spots, strengthens the skin barrier, and balances sebum (oil) production.

Green tea extract is a potent antioxidant rich in polyphenols that protect your skin from free radical damage from UV exposure. Multiple peptides firm your skin, while hyaluronic acid helps to hydrate and lock in moisture.

This lightweight CC cream foundation helps to reduce the look of acne scars, wrinkles, redness, dark circles, and even enlarged pores, as it acts like a skin-smoothing primer.

The CC cream provides a natural-looking finish and improves the look of uneven skin tone and other discolorations.

Like IT Cosmetics CC+ Cream, Camo CC Cream contains niacinamide, hyaluronic acid, peptides, and collagen to create a bright, even, plump, and bouncy complexion.

Where it differs from IT Cosmetics is the sunscreen protection. Camo CC Cream is formulated with SPF 30 in the form of both mineral and chemical sunscreen protection: 7.5% octinoxate, 4.45% titanium dioxide, and 13.72% zinc oxide.

The CC cream comes in 20 shades (8 more than IT Cosmetics) and provides medium-to-full buildable coverage in a lightweight and hydrating formula.

This IT Cosmetics dupe even has the same type of pump bottle as IT Cosmetics.

It has a sheer soft-shine finish but with a better color payoff than a lip gloss.

Black Honey looks great on any skin tone and is very moisturizing, thanks to ingredients in the formula like castor oil and antioxidant vitamin E.

You can wear Black Honey alone or over your favorite lipstick to give it a richer finish.

You don’t even need a mirror to apply Clinique Black Honey lipstick, so no need to worry about getting it just right. This makes it perfect for travel and those on the go.

The sheer lip color is just like Clinique Black Honey. You can even build it a little to give you more coverage than Clinique if you prefer.

Even though it’s called lipstick, it’s somewhere in between a lip balm and lipstick due to the sheer color that isn’t as pigmented as a lipstick.

This black honey dupe is formulated with moisturizing meadowfoam seed oil plus antioxidant vitamin E to help keep your lips moist and soft.

The lightweight formula feels silky on the lips and isn’t sticky or tacky.

This liquid version of Tatcha’s best-selling The Silk Canvas Putty Primer contains silk extracts to hydrate and blur your skin and reduce the look of fine lines, pores, and other imperfections.

Tatcha’s trademarked Hadasei-3 complex blends double-fermented Uji green tea, Akita rice, and Mozuku algae for an antioxidant-rich boost of hydration and improved skin radiance.

Silk powder reduces shine and leaves a soft focus finish, while botanicals minimize clogged pores by adding a protective layer between your skin and your makeup. Pink and gold pearls reduce the look of uneven skin tone and provide a brightening effect.

The Liquid Silk Canvas Primer is formulated for all skin types and is the perfect product to help your makeup adhere to your skin better and last longer throughout the day.

This liquid primer grips makeup and makes it last while reducing the appearance of pores for a smooth, poreless finish.

This primer contains squalane, a lightweight oily substance that has a similar composition to the natural oils found in our skin. Squalane has the ability to deeply hydrate and condition the skin and is non-comedogenic, so it won’t clog your pores.

Ideal for normal, dry, combination, and oily skin types, e.l.f Liquid Poreless Putty Primer is the perfect dupe for Tatcha The Liquid Silk Canvas, just like e.l.f. Putty Primer is the perfect dupe for Tatcha The Silk Canvas!

With this full-coverage foundation, you can say goodbye to shine, patchiness, and a cakey finish. Plus, it’s oil-free, making it a great choice for combination to oily skin types.

Double Wear smooths the look of uneven skin tone and doesn’t settle into fine lines or pores.

For a full coverage finish, this is one of the best foundations on the market. It really stays put, so you won’t need to reapply or touch up during the day, even in high heat and humidity.

It can be a little tricky to apply, though, so be sure to apply it with a damp beauty blender or makeup sponge to ensure that all of the foundation is applied evenly and you get a seamless look.

And like Double Wear, this more affordable foundation leaves a matte finish and lasts all day.

This Estee Lauder dupe is formulated with a light-adjusting complex to prevent white cast in photos to create a camera-ready complexion.

It was tested under seven different light conditions with and without flash to ensure you won’t need to use a filter!

This matte foundation also protects against heat and humidity while blurring pores and other imperfections.

Rosy Glow Blush Dior’s Color Reviver technology reacts to the moisture levels of your skin for a custom rosy-colored effect on your cheeks.

The pink shade has a cool undertone that can be layered for more intensity or blended for a subtler look. I always like to give the first application a few seconds to develop before going in with a second layer since the color deepens upon application.

The blush has a soft, satiny finish that looks natural and not overly done and creates a beautiful unique pink shade based on your complexion.

The cool pink shade is buildable and long-lasting and creates a soft pink flush that looks pretty on all skin tones.

The formula helps reduce the look of pores and blurs fine lines while providing a matte finish that isn’t flat but luminous.

This lightweight powder blush is suitable for textured skin and is buildable. A little goes a long way, so even though the compact is small, the blush lasts for a while!

The matte lipstick is a very natural-looking neutral shade that looks gorgeous on most skin tones.

The lipstick contains orchid extract to protect your lips and lock in hydration.

Other ingredients include safflower seed oil, rich in the fatty acid linoleic acid, and pure vitamin E, which is a potent antioxidant that protects lips from environmental aggressors.

The texture is creamy and comfortable, it doesn’t settle into lip lines, and it fades evenly with no patchiness or dryness.

The lipstick comes in a square-angled tip which is designed to mimic the shape of a professional lip brush for a precise and easy application.

The lipstick is formulated with 5% squalane for moisture and conditioning benefits, as well as jojoba esters to nourish and soften your lips.

It has a smooth glide-on formula that won’t dry out your lips or feel heavy on them. The creamy texture makes it easy to apply, and it won’t feather or bleed throughout the day.

The shade is a pretty pink mauve that looks natural, flattering, and subtle, the perfect Charlotte Tilbury Pillow Talk dupe.

This e.l.f. lipstick comes in an ergonomic tube with a slanted tip that is designed to give you an even and precise application every time.

The tube has a soft-touch texture with a magnetic closure which makes it feel luxurious and much more high-end than it is.

Suitable for all skin tones, Pillow Talk Lip Liner creates fuller-looking lips with a silky smooth texture that is easy to apply. It glides onto your lips effortlessly matching the pink undertones of your lips.

Charlotte Tilbury Lip Cheat Lip Liner in the shade Pillow Talk is formulated with moisture-binding hyaluronic acid, smoothing beeswax, and micronized powders to provide virant color and improve smoothness and blendability.

Jojoba seed oil hydrates and lock in moisture to ensure lips stay soft and supple. Vitamin E helps protect against free radical damage.

The long-lasting formula of this lip pencil lasts through eating and drinking, so you don’t have to worry about re-applying every hour.

Formulated to resize and reshape your lips, this waterproof lip pencil is long-wearing, so your lipstick will stay in place for up to 6 hours.

Whether you pair it with a Charlotte Tilbury lipstick like Pillow Talk or choose a different lip color, whether it be a creamy or matte lipstick or lip gloss, this lip liner is formulated to give you the perfect pout.

The lip pencil is enriched with skin-loving oils like argan oil and avocado oil, which absorb into your lips and moisturize at different layers of your skin with moisturizing fatty acids.

Shea butter softens and smoothes your lips, while jojoba seed oil (like Charlotte Tilbury) provides lightweight moisture. Antioxidant vitamin E protects your lips.

The retractable lip liner won’t bleed and creates a super smooth and precise line.

Plus, this Charlotte Tilbury lip liner dupe is mess-free since don’t have to sharpen it. Just twist the pencil to reveal more of the creamy lip liner.

The formula is made with nourishing ingredients such as beeswax and carnauba wax, which are natural waxes that hold your brow hairs in place without any stiffness.

The creamy wax formula thickens, shapes, and grooms your eyebrows while leaving them brushable without any unwanted stiffness or flakiness.

Soluble collagen helps plump and strengthen brow hairs, while sodium hyaluronate (the salt form of hyaluronic acid) hydrates and adds volume to your brows.

Boy Brow comes with a tiny wand that helps you apply the product quickly, evenly, and smoothly.

This wax-gel hybrid is enriched with kaolin clay and hair-like fibers that adhere to your brow hair to give your brows definition and thickness.

You can use Wow Brow Gel on its own or use it as a topcoat over brow powder or brow pencil. It’s perfect filling in for sparse spots to create a more dramatic brow look that wows.

As a bonus, the wand brush is longer than Glossier’s wand, so you’ll deposit more product in one swipe, you you’ll be done filling in your brows in no time!

Related Post: Glossier Boy Brow Dupes

The ultra-fine milled powder blurs the look of fine lines and other imperfections. This setting powder provides a soft-focus effect for your complexion that will brighten your skin tone.

The secret of this face powder is thanks to ingredients like rose wax, moisturizing sweet almond oil, and light-reflecting pearls.

The setting powder is perfect for dry skin since it won’t settle into fine lines or look cakey on your skin. Yet it is also ideal for combination or oily skin types since it helps control shine.

This Charlotte Tilbury powder dupe helps blur the look of pores and fine lines for a gorgeous finish that looks luminous, just like Charlotte Tilbury.

The coverage is buildable, so you can apply a sheer layer for a natural look or build it up to get more coverage.

The powder, which includes a mirror and sponge, is very lightweight and has a soft, silky feel.

The Best of Drugstore Makeup Dupes

There you have it! A (LARGE) selection of some of the best makeup dupes out there.

Why pay top dollar for high-end makeup when you can purchase a very similar product for much less?

There are so many wonderful drugstore makeup products that are just as good and, dollar for dollar, often better than the luxury brands.

What do you think are the best drugstore dupes for your luxury makeup favorites?

Thanks for reading!

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