According to the cosmetics brand Tarte, one Tarte Shape Tape Contour Concealer is sold every 12 seconds. It’s that popular. I’ll admit it, I drank the Kool-aid. There is something special about Tarte Shape Tape concealer that makes it my go-to for covering those dreaded dark circles and blemishes on a daily basis.
It has incredibly pigmented coverage that also targets discoloration and pigmentation. But are there any Tarte Shape Tape dupes from the drugstore that perform just as well?
I tried five drugstore concealers to see if they could be drugstore dupes for the iconic Shape Tape and was actually impressed with a few. But first, let’s talk about why Shape Tape is so popular.
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Tarte Shape Tape Concealer
Tarte Shape Tape Contour Concealer (shown above in the shade Light-Medium) is full coverage, and creamy yet dries to a matte finish.
It not only acts as a concealer but also can contour and highlight. It won’t flake or crease and provides illumination to the skin creating a lifted appearance.
Tarte Shape Tape is formulated with shea butter to support skin elasticity, mango seed butter for moisture and protection from free radical damage, and licorice root extract for brightening dark circles and color correction.
With these ingredients alone, the formula would be rich, but it also contains sunflower seed oil and olive fruit oil, and a host of skin-conditioning plant extracts.
The tube is huge at .33 ounces, and the extra-large doe concealer applicator holds quite a bit of concealer to make depositing it under your eyes a breeze.
Tarte Shape Tape Dupes
I’ve seen quite a few concealers advertised Tarte Shape Tape Concealer dupes, so I purchased both newer launches and a few that have been around for a while.
The most difficult part of this entire experiment was finding the best concealer shade for my skin tone. For reference, I use Shape Tape in Light-Medium.
For this test, I focused on applying the concealers to my under-eye area, since that area is my biggest concern, more so than blemishes or discoloration. Under my under eyes, I like to use a shade that is a bit lighter than my foundation shade to brighten up dark circles.
I had to try a few shades in some of these dupes to get the best match for my under eyes, so you’ll see the variety in shades that I purchased in the images below.
e.l.f. 16HR Camo Concealer
There has been a lot of talk about e.l.f. 16HR Camo Concealer (shown Left to Right: e.l.f. 16HR Camo Concealer in Light Beige, Medium Peach, Medium Beige) being an inexpensive dupe for Shape Tape with it’s up to 16 hours of wear.
It’s packaged like Shape Tape with its extra-large doe applicator and large tube. Its creamy pigmented formula is touted as a matte finish that won’t settle into fine lines. It comes in 18 shades and is full coverage.
I really liked the coverage of this concealer. It took a few tries to find a shade that would work well under my eyes.
I ended up purchasing 3 shades – see image above in Light Beige, Medium Peach, and Medium Beige since those were the colors available at my local pharmacies.
Medium Peach worked well, but Light Beige also worked, so you may find more than one shade work for your skin tone.
e.l.f. Camo Concealer: Wet vs. Dry Formula
It’s crazy how the shades of this Shape Tape dupe appear completely different when wet vs. when dry. I’ve never seen a cosmetics company provide wet/dry concealer swatch images like these.
They show you every color in the range, both wet and dry, so that you can see the clear difference between the two for each color. As if it wasn’t confusing enough to find the right color!!
The only drawback to this concealer (which seems to be a running theme with most drugstore concealers) is that although it isn’t supposed to settle into fine lines and wrinkles, you may experience some creasing.
Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer
Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer (shown above in the shade Light) is an excellent Shape Tape dupe and my holy grail drugstore concealer.
It has a thick, creamy texture that hides not only dark circles, but also blemishes, dark spots and uneven skin tone.
The coverage, color, and wear really work for the entire face, including the under-eye area. The only drawback for me is the cushion applicator.
After removing the applicator, I dispense the product onto my fingers and then apply the concealer to my face. I know it’s not intended to be used this way, but it works for me.
The concealer comes in 16 shades.
In addition to a concealer, Maybelline also offers a Neutralizer and a Brightener that you can pair with the concealer.
Apply the Neutralizer under the concealer for extremely dark circles. Apply the Brightener to the inner corner of the eyes, brow bones, and bridge of the nose for a luminous finish.
Makeup Revolution Conceal & Define Full Coverage Concealer
When Makeup Revolution launched Conceal & Define Full Coverage Concealer (shown above in the shade C4), it was quickly dubbed as a Shape Tape dupe.
The color range is a whopping 50 colors. As a result, I found the best color match of all the concealers I tested. I use C4 for light skin tones with a pink undertone.
The thinner texture makes it excellent for blemishes and small areas of discoloration or hyperpigmentation.
The tube weighs in at less than half of the size of Shape Tape at 0.14 oz, and the applicator is much smaller than Shape Tape. I actually like the smaller applicator, which allows you to cover small blemishes and other imperfections easier.
Related Post: Giorgio Armani Luminous Silk Foundation Review and A Drugstore Dupe
L’Oreal Infallible Full Wear More Than Concealer
L’Oreal Infallible Full Wear More Than Concealer (shown above in 345 Oatmeal) is a full coverage concealer that can be worn for up to 24 hours. This matte finish concealer hides imperfections, contours, and highlights.
L’Oreal suggests going 1-2 shades deeper than your usual color to contour. For highlighting and brightening, they suggest going 1-2 shades lighter.
This concealer has an extra-large doe applicator and large tube just like Tarte Shape Tape. The waterproof matte concealer is available in 25 shades.
I’m not sure about 24-hour wear, but I did find that this is a full coverage concealer that dries to a matte finish. Be sure to apply this sparingly. Otherwise, you may see creasing and cracking if you have fine lines under your eyes.
I like that the formula is highly pigmented, and this works best for my blemishes and uneven skin tone.
CoverGirl TruBlend Undercover Concealer
CoverGirl TruBlend Undercover Concealer (shown above in the shade M150 Buff Beige)is a lightweight concealer formulated to cover dark circles, bags, and other imperfections.
It has an extra-large doe applicator and tube similar to Shape Tape. It dries to a matte finish and comes in 30 shades to match 99% of skin tones.
I found a great color match to my overall face color in this concealer in M150 Buff Beige. As a result, the concealer was slightly darker than I’d prefer for under my eyes.
I thought the coverage was medium. I experienced some creasing after a few hours, but less so than some of the other brands tested.
I will continue using this concealer for touch-ups, blemishes, and other discoloration.
Related Post: The Best Drugstore Concealers For Dark Circles
Final Thoughts on Shape Tape Dupes
Drugstore concealer formulas are so much improved from even a few years ago. I really like the larger applicators (for under-eye application) and the larger tubes.
L’Oreal Infallible, Maybelline Instant Age Rewind, and elf Camo Concealer provided excellent coverage. I experienced less creasing with CoverGirl. Makeup Revolution offers a huge shade range.
These drugstore dupes performed really well and were so affordable, so I’ll continue using them alongside Shape Tape.
I will definitely keep them on hand not only for my under-eyes, but also for touch-ups, blemishes, discoloration, and pigmentation.
Thanks for reading!
Wednesday 30th of December 2020
Hey. Could you say maybelline age rewind is a dupe for shape tape minus the application hassle? Does it provide as good of a coverage as does shape tape?
Friday 1st of January 2021
Which has better coverage for concealing dark circles and acne marks, elf camo concealer or maybelline age rewind (just based on coverage, not creasing and other factors)? I'm torn between the two. I already have maybelline age rewind so I'm debating whether I should buy elf camo concealer or not because I want the best of the two for my acne scars.
Thursday 31st of December 2020
Hello! Lately, Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer has been my go-to concealer since I found a shade that works well for my complexion and I love the coverage. It is very pigmented and lasts all day. I think the finish is slightly more matte than Shape Tape, but in my experience, the coverage is nearly as good, so I think the formula is an effective and affordable dupe for Shape Tape! Thanks!
jill ann perkins
Friday 3rd of July 2020
thankyou for this very informative information! I love AGE REWIND but I`ve been wanting to try Loreal
Wednesday 8th of July 2020
Thanks so much!