It’s that time of year at Ulta Beauty and their huge beauty event, 21 Days of Beauty, has just launched. From August 30th through September 19th, you’ll find daily Beauty Steals that includes a selection of products at 50% off.
The discounts are some of the best that you’ll find all year, so it’s worth taking a look at the calendar and making a note if you want to purchase some of your favorite makeup, skincare, and beauty tools at deep discounts from brands like M·A·C, Sunday Riley, IT Cosmetics, and Tarte, just to name a few.
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The ULTA 21 Days of Beauty Fall 2020 Sale Details
Each Beauty Steal is available for 50% for one day only and most are available in-store and online. Please also note that some Beauty Steals are available online only. You can even buy online and pick up in-store. Beauty Steals are available while supplies last and unfortunately there are no rainchecks. There is a limit to 2 per customer and each day’s Beauty Steals end at 11:59 pm CT. See the entire available list of Beauty Steals here.
Please note that some Beauty Steals are available to Ulta rewards cardholders at specific tiers (i.e. Diamond/Platinum level). This is noted where applicable.
Here are my picks for Best of Ulta’s 21 Days of Beauty grouped by date:
Tuesday, September 1, 2020
Mario Badescu Regimen Kits
50% OFF SALE PRICE: $15-$19 (regularly priced at $30-38)
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Choose from five regimen kits from Mario Badescu: Acne Starter, Anti Aging, Brightening, Combo/Oily, or Combo Dry. Each kit contains four mini products and a sample. Most of the kits contain a cleanser, toner, moisturizer, and a face mask with a sample of eye cream.
If you deal with breakouts, Mario Badescu Acne Starter Regimen Kit is a great way to sample their products formulated to treat congested skin. I am interested in the Mario Badescu Anti Aging Regimen Kit which contains Glycolic Foaming Cleanser, Glycolic Acid Toner, Collagen Moisturizer SPF 15, Super Collagen Mask, and a sample of Glycolic Eye Cream. At a sale price of $15, this one’s a no-brainer.
Related Post: The Best Mario Badescu Products
Thursday, September 3, 2020
Stila Glitter & Glow Liquid Eyeshadow
ONLINE ONLY
50% OFF SALE PRICE: $12 (regularly priced at $24)
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If you are searching for a dramatic eye makeup look, this Stila Glitter & Glow Liquid Eyeshadow is the eye shadow for you. This long-wearing liquid eye shadow mixes pearl and glitter to give you a mega-watt shimmery look. It comes in 12 gorgeous sparkly shades and has a lightweight water-infused texture. Check out this video for a demonstration of the product:
Saturday, September 5, 2020
Tarte Shape Tape Concealer
Diamond/Platinum Exclusive
50% OFF SALE PRICE: $13.50 (regularly priced at $27)
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PLEASE NOTE: You must be signed in to your account and be a Diamond or Platinum Ultamate Rewards member to receive the discount online. In-store, the discount is available with an email coupon.
This beloved holy grail concealer is selling for a steal on September 5th and it’s available at half price for ULTA’s Diamond or Platinum Ultamate Rewards members. Tarte Shape Tape Concealer is a vegan full-coverage concealer that brightens, smooths and lifts while blurring the appearance of fine lines and wrinkles.
Shape Tape is formulated with mango seed butter, shea butter, and licorice root for brightening. I use this under my eyes to camouflage dark circles and the coverage is fantastic. It’s available in 30 shades. No wonder a tube of this concealer is sold every 12 seconds!
Related: Testing Drugstore Concealers as Alternatives to Tarte Shape Tape
Monday, September 7, 2020
Too Faced Natural Palettes
50% OFF SALE PRICE: $19.50-$22 each (regularly priced at $39-44 each)
Choose from:
- Natural Matte Neutral Eyeshadow Palette
- Natural Eyes Neutral Eyeshadow Palette
- Natural Face Highlight, Blush and Bronzing Veil Face Palette
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These Too Faced Natural Palettes are a little pricey, so to get them for 50% is quite a deal. Natural Eyes Neutral Eyeshadow Palette contains a modern twist on classic matte eye shadows with seven new modern shades and two classic shades. The Natural Eyes Neutral Eyeshadow Palette includes nine matte, satin, and shimmer shadows. Both palettes have been updated to include the Too Faced exclusive coconut butter-infused formula for a creamier eye shadow.
I am interested in trying the Natural Face Highlight, Blush and Bronzing Veil Face Palette since it combines 2 shimmer highlighters, two blushes (1 matte and 1 satin), and 2 bronzing veils (1 satin and 1 shimmer), all in one palette.
Peter Thomas Roth Anti-Aging Cleansing Gel
ONLINE ONLY
50% OFF SALE PRICE: $19.50 (regularly priced at $39)
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Glycolic acid, salicylic acid, extracts of peach, white oak bark, lemon, lime, linden, grapefruit, and arginine work together in this pore resurfacing cleanser. Peter Thomas Roth Anti-Aging Cleansing Gel will not only make quick work of makeup, dirt, oil and other impurities, but it will also clarify and brighten the skin, support cell turnover and reduce the appearance of fine lines and wrinkles.
I sold this cleanser at my bath and body boutique and my customers loved that it not only addresses oily skin concerns but also sweeps away dead skin cells, leaving skin brighter with a more even complexion. This cleanser is suitable for dry, sun damaged, normal, combination, oily, and acne prone skin.
Wednesday September 9, 2020
Becca Primers
50% OFF SALE PRICE: $19.50 (regularly priced at $39)
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Choose from a selection of makeup primers from Becca Cosmetics. My picks are the Backlight Priming Filter, which uses pearls and Becca’s Backlight Technology and vitamin E to filter, blur, and diffuse light to provide a radiant glow that evens skin tone. First Light Priming Filter brightens dull complexions using Becca’s Cool Light Technology. The primer is a lavender shade and is infused with vitamin E and hyaluronic acid.
Thursday, September 10, 2020
St. Tropez Self Tan Express Bronzing Mousse 6.7 oz
ONLINE ONLY
50% OFF SALE PRICE: $22 (regularly priced at $44)
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St. Tropez Self Tan Express Bronzing Mousse 6.7 oz allows you to control your desired level of tan by applying it and then waiting 1 hour before showering for a light sun-kissed glow, waiting 2 hours before showering for a medium golden tan, or leaving it on for 3 hours before showering for a deep bronze tan.
It dries quickly and is not sticky. Plus it fades evenly without streaks. There is no doubt about it, this is a luxury self-tanner and the price reflects this. If you’ve always wanted to try this quick and easy self-tanner, now is the time when it is priced at $22 instead of $44.
Related Post: Isle of Paradise Self Tanning Review
Saturday, September 12, 2020
Kylie Cosmetics Lip Kits
50% OFF SALE PRICE: $13.50-14.50 each (regularly priced at $27-29 each)
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Kylie Cosmetics Matte Lip Kit comes with a Matte Liquid Lipstick and matching lip liner. This lip kit is offered in 10 highly pigmented shades. The liquid lipstick is formulated for long wear and provides a silky feel that won’t dry out your lips.
For slightly more dimension and a velvety finish choose Kylie Cosmetics Velvet Lip Kit, which is available in 6 shades. This kit includes a velvet liquid lipstick and matching lip liner. The highly pigmented liquid lipstick is infused with vitamin E to moisturize and hydrate lips throughout the day. The lip liner has a creamy texture which makes it easy to apply.
IT Cosmetics Confidence In A Cream Anti-Aging Moisturizer 2 oz
ONLINE ONLY
50% OFF SALE PRICE: $24.50 (regularly priced at $49)
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Did you know that IT Cosmetics Confidence in a Cream Anti-Aging Moisturizer is the #1 anti-aging prestige moisturizer in America? You’ll understand why when you take a look at the following list of ingredients:
- Ceramides
- Glycerin
- Niacin
- Antioxidants
- Peptides
- Collagen
- Hyaluronic Acid
- Shea Butter
- Squalane
- Vitamin E
This moisturizer includes a powerhouse of anti-aging ingredients and hydrates so well. It sinks into the skin quickly leaving the most natural finish. I’ve used this moisturizer in the past and loved it, but since I test so many products, I haven’t purchased it in a few years. This moisturizer will be in my Ulta shopping cart on September 12th, as a 50% savings is too good to pass up.
Tuesday, September 15, 2020
Sunday Riley Flash Fix Kit
50% OFF SALE PRICE: $12.50 (regularly priced at $25)
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If I could only purchase one product from this sale, it would be this kit! Sunday Riley Flash Fix Kit includes:
- Good Genes All-in-One Lactic Acid Treatment (0.27 oz.)
- Ceramic Slip Cleanser (1 oz.)
Good Genes All-in-One Lactic Acid Treatment is one of my favorite skin treatments. I’ve mentioned it on this blog too many times to count. It provides quick and noticeable results. It smooths brightens and clarifies skin overnight.
Ceramic Slip Cleanser is a plant-based cleanser that hydrates while minimizing the appearance of pores. This kit is a great way to try Good Genes and Ceramic Slip Cleanser without paying full price.
Related: Sunday Riley Good Genes Drugstore Alternatives from The Ordinary and The Inkey List
Thursday, September 17, 2020
Tarte Lights, Camera, Lashes 4-in-1 Mascara
50% OFF SALE PRICE: $11.50 (regularly priced at $23)
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Tarte Lights, Camera, Lashes 4-in-1 Mascara is a best-selling vegan mascara that lengthens, curls, volumizes & conditions lashes. Rice bran, olive esters & provitamin B5 help hydrate, condition & nourish lashes while mineral pigments soothe and soften the skin around the lashline. The 360 degree magniLASH wand curls and separates every lash.
Best of all? It won’t clump or flake! Ophthalmologist tested. Safe for contact lens wearers. Dermatologist tested.
M•A•C Lipglass (Select Shades)
50% OFF SALE PRICE: $9 (regularly priced at $18)
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M·A·C Lipglass lip glosses create a gorgeous glass-like finish on your lips. These lip glosses are absolutely brilliant. They are formulated with jojoba oil to soften and nourish the lips. The glosses are richly pigmented and provide subtle or intense color. They come in 20 shades but it appears as if only a few select shades are included in the sale.
Friday September 18, 2020
Anastasia Beverly Hills Brow Starter Kit
50% OFF SALE PRICE: $19 (regularly priced at $38)
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The perfect introduction to Anastasia brow products, Anastasia Beverly Hills Brow Starter Kit includes:
- Mini Brow Definer (0.0035 oz)
- Mini-Mini Dipbrow Gel (0.04 oz)
- Mini Brow Wiz Skinny Brow Pencil (0.001 oz)
- Mini Clear Brow Gel (0.085 oz)
These essentials are just what you need to create defined brows that last all day. The travel-friendly kit will shade, outline, and hold brows in place for a natural-looking finish.
Saturday, September 19, 2020
IT Cosmetics – Bye Bye Foundation Full Coverage Moisturizer with SPF 50+ Original and Oil Free
50% OFF SALE PRICE: $19.50 each (regularly priced at $39 each)
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Bye Bye Foundation Full Coverage Moisturizer with SPF 50+ is a best-selling hydrating, full coverage moisturizer that protects your skin with SPF 50+ physical sunscreen. It also improves the look redness, pores, dark spots, breakouts, fine lines, and wrinkles. It is available in 12 shades.
IT Cosmetics proprietary 3D Skin Flex Technology provides flexible pure color pigments that blur fine lines and wrinkles. It also contains bioluminescence and diamond powder for a glow without glitter. While this tinted moisturizer works for all skin types, it’s especially good for dry skin.
If you have oily skin, IT Cosmetics Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+ is for you. It is infused with hyaluronic acid, chamomile, mattifying lava, and a Dual Clay Complex comprised of Moroccan lava clay and Canadian colloidal clay.
Like the original version, this full-coverage moisturizer is available in 12 shades and will improve the look of redness, pores, breakouts, dark spots, lines and wrinkles while providing a beautiful matte finish.
Related: Full Coverage Drugstore Foundations for Oily Skin
Final Thoughts on Ulta’s 21 Days of Beauty
These are just some of the fantastic half-off beauty steals that will be available during Ulta’s 21 Days of Beauty Fall 2020 event. I’ve had my eye on some of these products and know that I won’t get a better deal, so I can’t wait to take advantage when the sale days arrive!
Are you shopping the 21 Days of Beauty Event? What are your favorites? Let me know in the comments!
Thanks for reading!
Sarah Roberts is the founder, writer, and photographer behind A Beauty Edit. With over 10 years of experience in the beauty industry, Sarah is an avid skincare and beauty enthusiast who shares the best beauty finds to help you save time and money!