Over the past few months, I’ve heard about the brand Beauty Pie from other beauty bloggers but never really paid attention because I didn’t understand how it worked. Was it a beauty club or a subscription box? I didn’t quite understand what its model was. But when I heard some rave reviews about the products, especially skincare products, I finally decided to investigate and get some answers.
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Beauty Pie – A Buyers Club for Beauty Addicts
Beauty Pie was founded in 2016 by Marcia Kilgore, a beauty industry veteran who also founded Bliss Spa, Soap & Glory and FitFlop. It was Kilgore’s mission to bring the highest quality beauty products to consumers at transparent factory costs without any markups. She wants consumers to have a bigger piece of the beauty pie, thus the brand name “Beauty Pie”!
Beauty Pie sells products for the hair, skin, and body, as well as makeup, perfume, and candles. They source their products from beauty labs that also supply major luxury cosmetics brands. Beauty Pie may even get the exact same formulations for some products as other premium beauty brands. These labs and suppliers are located worldwide including Switzerland, Italy, Japan, Korea, France, Germany, the UK, and the US.
The difference is that Beauty Pie is not adding the crazy markups (up to 10x!) that come with typical luxury beauty products. Prices are actually lower than drugstore prices! They use the buying power of all of their members to get the newest and best formulations.
Beauty Pie Product Costs
Included in Beauty Pie member costs are product, packaging and storage costs. Formulation, prototyping and product safety and testing costs are also a component of the final product price. What I think is so cool is that each product has cost transparency broken down on its detail page which shows the exact costs that go into the price of the product.
For instance, one of my favorite products that I’ve tried so far from Beauty Pie is their Japanfusion Pure Transforming Cleanser. The Beauty Pie price is an unbelievable $6.47, excluding tax vs. the typical price of $35.00. I still can’t believe that the price is so low! The product page explains that the Product and Packaging price is $4.25, Warehousing is $1.69 and Safety + Testing is $0.53. Very transparent and as a former accountant, I love numbers breakdown!
Beauty Pie Product Packaging
Beauty Pie uses recyclable and recycled board for their cartons and they try to avoid metallic and foil. They use environmentally friendly inks that are glycol and silicone-free and contain no heavy metals and have a zero VOC level for all their consumer packaging.
Beauty Pie is 100% Cruelty-Free, and while they have plans to distribute to other countries in the future, their products are currently available in the United Kingdom and the US.
Related: A Guide to Drugstore Retinol
Beauty Pie is a little like Costco or Sams Club in that you pay a membership fee to have access to their products. But an important aspect of the membership is that you have a monthly spending limit, or allowance, which is based on Typical Product Prices. You have an option of a $10, $20 or $30 monthly plan:
- $10/mo plan = monthly spending limit is $100 in Typical Price value**
- $20/mo plan = monthly spending limit is $200 in Typical Price value**
- $30/mo plan = monthly spending limit is $300 in Typical Price value**
- Annual Membership is $99/year = monthly spending limit is $100 in Typical Price value**
**Typical Price is not the Beauty Pie Members Price, but the value that is noted on each product.
If you do not use your entire spending limit in any given month, as long as your membership is still active, it rolls over to the next month. If you want to buy more than your current spending limit, you have the option to upgrade your account.
You can cancel at any time, but please note that they do require you to commit to at least a 3-month membership. Currently, in the US, you get an additional $100 first shop bonus when you join any of the membership levels which allows you to buy more products in your first month! Also, all membership levels are given the opportunity to participate in PIEDAYS, where members can shop for selected products without using up their spending limits. Please see here for more info on their memberships.
Related: Beauty Pie Makeup Review
My Beauty Pie Experience (So Far) – Skincare & Bodycare
If you can’t already tell, I absolutely love Beauty Pie! I love the rock bottom prices, but I love the products even more! Here’s what I’ve tried:
Japanfusion Pure Transforming Cleanser is a gel-to-oil-to-milk cleansing balm. I have to admit, this has become one of my favorite cleansers. It’s great as the first step of a double cleanse. I also love using it by itself as a quick cleanse in the morning.
The cleanser contains Jabara Extract, an antioxidant-rich in vitamin C, and antioxidant vitamin E that works synergistically with vitamin C. Nmfission Moisture-Lock complex moisturizes and supports skin firmness. Delamyth DNA+ is an extract from Delaware grape peels and helps counteract UVB free radical damage.
It turns from an opaque gel to an oil upon application and once water is added the cleanser transforms into a milk. This fragrance-free cleanser goes to work on stubborn eye makeup. It’s gentle and soft and leaves my face feeling so incredibly smooth. Made in Japan.
Related: Best of 2019 – Skincare Favorites
Japanfusion Step M1: Hydra Prep Lotion is a micro-molecular hydrating prep tonic. Wow, that’s a mouthful. But what it really does is prep your skin for the rest of your skincare routine, effectively allowing the most important ingredients of your routine that follow to be even that much more effective. Antioxidant Jabara citrus and grape extracts and Pombo Yeast moisture fusion soften, balance and hydrate your skin. It also contains glycerin and squalane for added hydration. It contains alcohol that has astringent properties, so please beware if alcohol is an issue for your skin. This tonic is also somewhat strongly fragranced, so it may be an issue if you are sensitive to scent.
I love that after swiping on this tonic with a cotton pad my skin does not feel the slightest bit dry. In fact, it feels super moisturized so when dry skin weather hits, this will replace any other toners in my skincare routine. Made in Japan.
Super Healthy Skin Ultimate Anti-Aging Cream is a rich Swiss-formulated cream that just screams luxury. As it says on the bottle it is for visibly lifting, firming and plumping. It contains hyaluronic acid, collagen precursors, skin plumpers, antioxidants, plant actives, and free-radical fighters.
This cream is a great do-it-all anti-ager. I tried it during the summer and while it was silky and not greasy at all, I found it a bit too rich for my combination-oily skin. I can’t wait to start using it again now to the weather is cooling off. This cream does have a fragrance, so please make note if you are sensitive to scent.
This is the product that originally piqued my interest in Beauty Pie. In fact, I like it so much I wrote about it in my recent beauty favorites last month. Super Retinol Anti-Aging Hand Treatment is a Swiss-made hand cream that contains 1% encapsulated retinol and 0.03% pure retinol to help reduce the visible signs of aging and pigmentation on your hands. It also contains shea butter and 5% bio-sugar moisture magnets for a silky feel and long-term moisture effect. Bio-technical pseudo-collagen plumps and softens hands and is moisture-binding.
I use this at night before bed when I won’t be washing my hands for a few hours. After using it a few weeks, my hands are softer and my skin appears smoother. I’ve found no other hand cream that has such powerful anti-aging ingredients at such a low price.
Super Healthy Skin Deluxe Moisture Body Creme suspends micro-droplets of oil in water, making it a light but rich cream. It contains sustainable cold-pressed Hibiscus Flower Oil, which contains antioxidant vitamin E and essential fatty acids which help to minimize transepidermal water loss. Shea Butter is nourishing and soothing and glycerin adds another burst of moisture. It also contains Meadowfoam Oil, and Essential Oils of Orange, Tangerine, Geranium and Tonka Bean. The cream does contain added fragrance, so please make a note if you are sensitive to fragrance.
This cream sinks right into your skin and does not leave you feeling greasy and smells like a dream. Simply divine.
Final Thoughts on Beauty Pie
I really like all of the Beauty Pie products that I’ve tried so far. While most of the products that I’ve tried have fragrance, I actually like the scents. I can’t wait until the next month comes around and my membership renews so that I can try more Beauty Pie products! I have only tried skincare and body care products so far but can’t wait to try their makeup, perfume, and candles.
Just some food for thought. Currently, I am on the $10/mo plan, but I am thinking about upping it to the $20/mo plan, especially since I want to try just about every skincare product, whose “Typical Price” is rather high. That’s the only drawback to me – that the “Typical Prices” can be rather high say, $100 for a retinol product, so if you want to purchase several skincare products, you may have to spread them over a few months if your spending limit is only valued at $100/mo.
I will provide an update on all of the new products I’ve tried after a few months. Have you tried Beauty Pie? I’d love to know!
Thanks for reading, and until next time…